Updating loyalty program: more choices and benefits
10. March 2026
Alexela is updating the Minu Alexela loyalty program to offer customers more opportunities to use accumulated digital stamps and to conveniently combine various energy services into one whole.
To celebrate the launch of the renewed program, 20 digital stamps will be added to customers’ accounts, which can be exchanged in the Alexela app for free products or discounts.
Alexela stands out in the Estonian market by offering a wide range of energy services from a single provider. The company’s portfolio includes electricity, smart energy consumption management and gas, as well as fuels, electric vehicle charging, and service station and café store services. The renewed loyalty program will bring these services together into one convenient whole for the customer: the more Alexela services a customer uses, the more benefits they can collect and the more freedom they have to choose their rewards.
Digital stamps can now be exchanged for more than 30 different free products or discount coupons. A wider selection is one of the key improvements customers have most frequently requested from Alexela.
With the new customer program, fuel discounts will also return. In exchange for digital stamps, customers can activate a coupon in the Alexela app or at the fuel pump payment terminal and use it when refueling.
In addition, the existing benefits of the Minu Alexela program will remain in place. For example, members receive a 15% discount on hot drinks in Alexela café stores, and during their birthday period customers will earn double digital stamps.
The more digital stamps customers collect, the more opportunities will open up — from free products to various special offers.
Alexela thanks its customers for their trust and continues to invite them to choose Alexela as their energy partner, because together we can create a greater impact for Estonia and local communities.
