News

16.08.2026

Peetri Pizza expands to 42 Alexela service stations

Alexela will start offering Peetri Pizza GO fast pizzas at 42 service stations across Estonia under a franchise agreement. After the expansion, Peetri and Pappa Pizza products will be available at a total of 102 sales locations in Estonia and Latvia, making Peetri Pizza the third largest franchise chain in the Baltics by the number of sales locations.At Alexela service stations, the Peetri Pizza GO concept will be implemented, designed to offer freshly baked pizza even in places where establishing a traditional pizza restaurant would not be practical.  The service stations will use recipes developed by Peetri Pizza, ready-made rolled pizza bases produced at the company's factory, and ingredients selected by Peetri Pizza. The pizza will be baked on-site in a compact fast oven. Initially, Alexela service stations will offer Margherita, Pepperoni, and Kebab pizzas.“The collaboration with Alexela is the largest expansion in Peetri Pizza's history so far. Our fast pizza will reach 42 new sales locations across Estonia at once and will become available in many places where Peetri Pizza has not been represented before,” said Peetri Pizza manager Marko Pleiats.“When on the go, convenience, speed, and quality are prioritized. We want people to be able to get everything they need in one place at Alexela: refuel, enjoy good coffee, eat something delicious, and drive away satisfied. That’s why we have enhanced our café-shop selection with freshly baked pizza,” said Alexela's commercial manager Tiiu Valk. “Peetri Pizza is a beloved Estonian brand, and we are pleased that through the collaboration of two domestic companies, we can now offer customers freshly baked pizza at all Alexela service stations across Estonia.”Peetri Pizza GO allows service locations to start offering freshly baked pizza without establishing a full-scale pizza kitchen. Since the pizza base arrives at the sales location ready-made, the staff does not need to prepare the dough or undergo pizza chef training. The staff only needs to add the ingredients specified in the recipe and put the pizza in the oven. This ensures consistent quality across all sales locations.“We developed the Peetri Pizza GO concept from the beginning to be easy to use at a gas station, concert venue, golf center, or any other existing dining location. The Peetri Pizza GO pizza is ready in just two minutes, but speed does not come at the expense of quality. In dozens of blind taste tests, people have not been able to distinguish its taste from the traditional Peetri Pizza,” said Pleiats.After the addition of 42 Alexela service stations, Peetri and Pappa Pizza pizzas are now sold at a total of 102 locations in Estonia and Latvia. In Estonia, there are 45 Peetri Pizza & Pasta restaurants, 14 of which also offer pasta, ten Pappa Pizza restaurants, and four standalone Peetri Pizza GO sales locations. One Peetri Pizza & Pasta restaurant also operates in the Latvian capital, Riga.Peetri Pizza is a domestic company founded in 1990, the largest pizza chain in Estonia, and a pioneer of the local pizza culture. The company develops the Peetri Pizza, Peetri Pizza GO, and Pappa Pizza brands based on a franchise model.Alexela is a domestic energy company that provides people with energy and convenience services at home, on the road, and at their destination. At Alexela service stations across Estonia, you can refuel with quality fuels, charge electric cars, and enjoy a pleasant meal stop. The café-shop selection offers something for everyone, whether it’s freshly prepared food, good coffee, or a quick snack to take on the road.  

18.06.2026

Alexela Täkupoiss received the family-friendly restaurant gold label

The summer of 2026 has begun with great news: Alexela Täkupoiss has received the family-friendly dining place badge from the Estonian Association of Large Families for the third time this year, this time with the highest gold badge! "We are very proud that Täkupoiss received the gold badge this year," said restaurant manager Triinu Sommer. "This recognition shows that our consistent work in maintaining and developing a family-friendly dining experience has been noticed and is appreciated by our customers."Täkupoiss is designed to be a place where all our guests, both big and small, can feel comfortable. For visitors with children, there is a children's menu, a play corner in the restaurant, a fenced playground outside, highchairs, and convenient facilities for families with young children.Thank you to all our visitors and customers, thanks to whom Täkupoiss can be the kind of place where it is good to come with the family, while on a journey, or separately to seek a culinary experience. Your trust and feedback help us to improve every day! The commission assessed the child- and family-friendliness of the dining establishment's customer service, menu, interior, and whether activities that do not require screens are provided for children during waiting times.The recognition was awarded for the sixth time this year.

16.06.2026

Alexela received the recognition of "Supporter of the Defence Forces"

The Ministry of Defence recognised Alexela with the gold-level “Supporter of National Defenders” award! Marti Hääl: “I had the honour of accepting this recognition on behalf of all our employees, current and future customers, and cooperation partners.”According to President Alar Karis, national defence works better when it is backed by the whole society, including entrepreneurs and employers. “14,000 reservists took part in training assemblies last year, and many of them would not have been able to do so without the support of their employers. I thank the companies and institutions that stand by our national defenders and thereby make a direct contribution to Estonia’s national defence. Your example inspires others as well and helps make supporting national defenders increasingly natural and self-evident,” said Karis.Accepting the recognition on behalf of Alexela, Marti Hääl said: “The example of Ukraine shows us that a country’s defence capability is only as strong as the breadth of its willingness to defend itself and the resilience of society in any crisis situation. As a provider of an essential service, all of us at Alexela share an important role and responsibility. But the same also applies to all our partners and customers. Every contribution counts, and everyone’s contribution to national defence, according to their ability, should already be a basic hygiene factor in society. Starting from the everyday choices of every person in Estonia.”“I had the honour of accepting this highest recognition for supporting national defenders on behalf of all our employees, current and future customers, and cooperation partners,” he added.The gold-level “Supporter of National Defenders” recognition is awarded for a long-term and exceptional contribution to supporting Estonia’s national defenders and for meeting the following criteria:being a clearly outstanding example to others in its market sector by highlighting issues concerning reservists with partners, customers, and other stakeholders;offering various benefits to reservists and the Defence Forces, including discounts, equipment rental opportunities, free transport, and similar support;having paid the difference between the employee’s salary and the training assembly allowance to a person participating in an exercise (that is, having maintained the person’s full monthly salary);having continued to pay the person’s salary in full during the exercise;having paid the person an additional bonus or enabled paid additional leave for the duration of the exercise.This year, for the fourth time, the Ministry of Defence recognised companies and organisations that make an outstanding contribution to Estonia’s national defence and support national defenders both in their everyday work and during training assemblies.Photo: Raigo Pajula

04.05.2026

Alexela has already contributed over 44,000 euros to the Reserve Forces Fund

Alexela has contributed to the Reserve Forces Fund with over 44,000 eurosSince June 2025, Alexela has consistently increased its contribution to Estonian national defense by supporting the Reserve Forces Fund through donations from product sales, community program regular donations, and separate targeted donations. Today, in cooperation with the contributions of more than 5300 Estonian individuals, this has grown into a significant and substantive support for strengthening Estonia's defense capability.Alexela has directed a portion of the sales revenue from digital products, such as caps, neck gaiters, and water, to the Reserve Forces Fund. Through these products, customers have the opportunity to contribute to national defense through simple everyday purchases. To date, over 11,000 euros have been raised for the fund from the sale of digital products.Community Program – Small Actions, Big ImpactAlexela believes that contributing to national defense does not have to be complicated. It can start with small everyday choices, whether it's a conscious purchase or a decision to direct digital stamps to a regular donation.Our customers can contribute to national defense through Alexela's community program, where regular customers can direct their digital stamps to a monthly donation to the Reserve Forces Fund. Each digital stamp is worth 0.10 euros, and the donation is automatically transferred to the fund once a month. In this way, with the contributions of more than 5300 individuals, over 28,000 euros have already been raised.In addition to the community contribution, Alexela made a 5000-euro donation to the Reserve Forces Fund during the 2025 Christmas period.Together with customers and the community, it is possible to achieve a real and measurable impact that supports Estonia's security both today and in the future. Every contribution matters.Join the community

12.01.2026

Customers rate our service highly!

Customers rate Alexela’s service highly — and that genuinely makes us happy. Our goal is to be your trusted partner on the road, at home, and at your destination, so that every stop, purchase, or service experience is as convenient, simple, and pleasant as possible. That’s why at Alexela we conduct monthly customer surveys: to understand how you’re really doing, what you value, and where we can further improve the quality of our service.