It’s great and beneficial to be a customer of Alexela, as Alexela's new loyalty program makes all types of energy more affordable for you!

Why is it beneficial to be a regular customer of Alexela?


  1.  Alexela’s customers always get a discount on fuel:

     If you register as a regular customer, a litre of fuel will be 3 cents cheaper for you.*
     If you collect five digital stamps, a litre of fuel will be 5 cents cheaper for you.*
    * the discount applies to both gasoline, diesel and gaseous fuels (except LNG)

  2. Permanent discount in convenience stores.

    Delicious hot food, coffee and pastries at Alexela’s cafes/stores 15% off permanently.

  3. We will surprise you with personal special offers and discounts.

    -7 cents per litre. Birthday discount five days before and after your birthday.
    Plus other personal offers!

  4. When consuming, Alexela refers and services collect digital stamps

    You can exchange digital stamps for money or gifts.

Alexela's loyality program calculator allows you to see your benefits in a year or in a month when becoming Alexela's customer. 


How to collect digital stamps?

When you buy electricity, fuel, coffee or hot food from Alexela, you collect Alexela money – digital stamps. You can exchange the collected stamps for Alexela’s products and services.

  • 10 litres of fuel (also kg)
  • 10 euros worth of purchases at Alexela’s cafes/stores 
  • 1 trailer rental

*Customers buying electricity or natural gas from us receive 5 digital stamps at the end of each month.

100 digital stamps = €10 

 You can check your collected digital stamps here in the self-service.

Exchange the collected digital stamps for money or gifts

Digital stamps collected during one calendar year can be exchanged for gifts or money in Alexela’s app, self-service as well as convenience stores (bring your ID card) until 31 January.

  • 20 digital stamps = Free coffee (hot drink)
  • You can exchange your collected digital stamps for a hot drink at Alexela cafe-shops.
  •  20 digital stamps = Free hot dog
  • You can exchange your collected digital stamps for a hot dog at Alexela cafe-shops.
  • 25 digital stamps = 10 trees for Estonian forests in the community program
  • 100 digital stamps = 10 euro

You can use Alexela money to pay for fuel, coffee shop purchases, electricity or gas. You can transfer the collected digital stamps to an Alexela payment card or virtual account. To use the payment card, you need the Alexela app or, in the case of a virtual account, an ID card.

How to become a regular customer of Alexela?


  • On Alexela's website
  • At Alexela’s service stations with your ID card or on a customer board 
  • By downloading Alexela’s mobile app


Log in to Alexela’s self-service.
Alexela’s customers can do good

Regular customers of Alexela can join the community program in which we plant trees in Estonia for you. Let's give more power to Estonian forests! The purpose of the community program is to help reduce the environmental impact of driving and to do good for nature together.

Join the community

Terms and conditions

The terms and conditions of “My Alexela” are available here.