We know what pure nature means to Estonians. We have decided to plant a tree for every inhabitant of Estonia in order to reduce the ecological footprint of all of us – so that it will go into the hearts of future generations to have the same love for our beautiful Nordic environment!



  1. Become a client of Alexela

    Create an account in the Alexela’s self-service environment – all sorts of energy will be cheaper for you as a loyal client. You can view the discounts of the Alexela Home Card here.

  2. Join the Community programme or buy your tree from our store

    To join or Community programme you have two options. As a loyal client of Alexela you will receive a discount of up to 5 cents per litre for each litre purchased and you can donate 1 cent of your discount for planting trees and Alexela will also add 1 cent on its behalf. The other option is to buy your tree from our store. Remember: 1 tree costs 25 cents.

  3. Buy fuel from Alexela and make your trees grow

    Select the future home of your tree in the Alexela self-service and share it with your friends.

Join or log in

Every donation assists in planting even more trees in Estonia and reducing your ecological footprint. That is how simple it is!

our community

6 934

Kogukonna liiget

128 381

Istutatud puud

77 272.5 tonni

Vähem CO₂

Why trees?

The planting of trees is directly related to the wellbeing of the environment in addition to preserving the beloved greenness of our home area. Here is an example: You must plant 5 trees per year in order to neutralise the ecological footprint of the travelled kilometres if you drive 20 000 km per year on average with a car that consumes 7 litres per 100 km.* An average size tree, growing up, is capable of destroying even close to 600 kg of CO2 from the atmosphere in its lifetime. In other words, trees stand for our pure nature like no one else!

*Based on the data of the Estonian Private Forest Centre

What is my role?

Your role here as a client of Alexela is very important! By donating from your loyal client discount for planting trees, you will assist in improving the wellbeing of our environment and thereby reducing your ecological footprint. Alexela will add one cent for each litre of fuel you tanked on its own behalf. This way, our joint contribution for the environment will be greater. One tree costs 25 cents and you may plant as many trees as you like. On this page you will find three easy steps to get you started with planting trees!


Alexela has taken as an aim to become CO2 neutral in 2030 at the latest. We have set the development of environment conserving refuelling solutions as our main focus in order to meet the climate aims. Alexela, within the framework of the Community programme, made a gift of 10 trees to each of our employees for neutralising the company’s footprint. We also invite clients to do good for the environment together and also to reduce their ecological footprint.

Frequently asked questions

Planting new trees considerably helps to lower one’s carbon footprint that results from driving a car. We believe this is the chance for everyone to contribute to the reducing of carbon dioxide released into the atmosphere in the process of burning of fuels. A growing forest has the capacity to absorb carbon and produce oxygen. Thanks to photosynthesis, a medium sized tree can store over 600 kilograms of carbon within its lifetime and produce a two-year supply of oxygen needed per one person.

The purpose of the Alexela community programme is to reduce the carbon footprint resulting from travel kilometres. Calculations show that on average, one tree can reduce the carbon footprint of a car owner by 3700 kilometres during its life cycle.

Joining the programme is easy. If you fuel up in Alexela and you have joined or are applying to join our loyalty programme (you are the owner of the Home Card e.g. the Alexela loyalty card), you can activate the membership of the community programme on our website: https://www.alexela.ee/et/kogukond. After that, choose the county where you would like the trees earned from refuelling to be planted. You can start gathering trees to reduce your carbon footprint if you contribute 1 cent of your loyalty discount into the community programme. Alexela will also contribute the same amount – meaning that buying ca 14 litres of fuel will get you one tree. A tree costs 25 cents.

The tree species are selected to forest areas according to their growth conditions. The choice whether to choose container or bare-root plants is done by specialists and it depends on the conditions of the forest area. For grassland areas, larger bare-root trees are preferred.

The tree species are selected according to the peculiarities of the forest to be planted. The selection is done by a forest association.

The trees are planted by forest associations who are the contractual partners of Alexela. Alexela is currently cooperating with 4 forest associations: the non-profit association Joint Forest Owner’s, Vardi Forest Association, Rakvere Forest Association and the non-profit association Põlva County Forest Association. The activity areas of the associations cover the whole territory of Estonia.

The forest plants planted in Estonia have been grown in Estonia and/or from the Estonian forest seeds. Growing forest plants and using forest seeds is strictly regulated in Estonia. It is only allowed to plant trees that have grown from forest seeds from nearby areas.

Twice a year, in the spring and in the fall planting period.

According to the Forest Act and the Forest Management Regulation, private forest owners are responsible for the maintenance and management of the forests. Forest owners may perform regeneration felling only after the trees are fully grown. A fully grown forest is usually near its maximum capacity of carbon sequestration. Keeping a fully matured forest growing does not considerably increase the carbon absorption capacity of trees.

The trees are planted into the forests or land (grassland, low-value agricultural land) of private forest owners. This enables us to grow a lot of new forest in Estonia through our common contribution.

After planting the trees, the forest association forwards Alexela the exact locations and the number of the planted trees. At the moment, it is possible to display the location of the trees according to counties. We are working towards finding a technical solution that would enable to see the more accurate location of the planted trees.

the planting of trees is assisted by

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Experts recommend

Ivo Linna

With even 14 litres of fuel you can plant one tree that sequesters 600kilograms of carbon dioxide that means as much as one average car that rides about 5000 kilometers.

Vladislav Koržets

Before it did not care from where I took my fuel, now it matters!